These days, there are two very important keys to small business success. One of those keys is long term advertising and the other one is customer loyalty. There are many different ways small businesses can market online these days, but here are two methods you can start implementing right away to help you achieve those two goals and grow your business. Luckily, they are neither expensive, nor difficult to implement.
At the core of both of these concepts is the idea that your customers will be loyal to you if you are honest with them and if you provide them with good, quality information.
The first thing you can do is start an article marketing campaign. Some marketing studies show that as many as eighty percent of people go online to search for information before making a purchase decision. Providing them with free information they can use to do their due diligence is an effective, cost-effective way to boost your marketing efforts.
Pick a topic you are familiar with and that your customers are interested in and start submitting articles to online directories today! An article marketing campaign will establish you as the go-to-person in your field and help get the word out about your business. Plus, once your articles are online, they stay there forever. This means that now and long into the future, your articles will be bringing new customers to your business.
Another great long term advertising method is direct response email marketing. This is a must for any business owner who wants to get new customers and build customer loyalty.
Offer great information in the form of a free e-course or a free report to those individuals who opt into your e-mail list. A great call to action and an autoresponder on your website will not only help build relationships with your existing customers but also build up a targeted list of clients that you can email for years to come. Prospects who sign up to your email list have already qualified themselves: they want to get to know you better and hear what you have to say.
Regardless of other methods you use, online and off, to promote your business, you’ll definitely want to include these long term advertising methods. Advertising for long term success and building customer loyalty is often as simple as providing your clients and prospects with quality information they need, when they need it.
Find out more about long term advertising for the success of your business at http://www.KaseManagersMarketing.com.
