If you’re an Internet marketer, you need to test everything you do, and the way to find out whether your squeeze pages, sales letters, and blogs are working is by tracking. This usually involves putting a snippet of code onto your page so that the tracking system can follow its process. It’s rarely difficult, if you know anything at all about HTML, but testing and tracking for lead generation and sales are definitely two activities you cannot afford to overlook.
There are several different tracking sites online that give you stats free or for a very minimal charge. Let’s look at some of them. Not all of them will be for you, but most of them are suitable for just about any project. Here’s the list:
1. Google Analytics
This is a very comprehensive tracking system and it’s getting more sophisticated all the time. Who’s surprised? It’s Google, after all. Getting it working is simple. You just grab the code and pop it into your HTML right above the closing body tag ().
2. Yahoo Analytics
Though this service is also free, it’s an adjunct of Yahoo Search Marketing, AKA Yahoo pay-per-click (PPC). It’s just as easy to set up, but Google really has the analytics market sewed up. Yahoo would have to come up with a more robust system that applies to all web pages and that’s not just tied to PPC advertising to compete.
3. Crazy Egg
This service isn’t as complete as Google’s, either. However it does have some cool features. Not only does it track where your visitors are clicking, but you can see in vibrant color exactly where they click and how many are clicking.
4. My Blog Log
Great site for tracking your blog and for being social. My Blog Log is easily installed in a WordPress blog via a widget, and it tracks visitors, where they came from, what they read, and what they clicked. And if you pay $3 a month or $25 a year, you get to see stats as they happen and many more than you do with a free account.
5. 103 Bees
It’s actually 10 “cubed” bees, but well… It’s a great site, no matter what you call it. Use it as a plugin for your WordPress blog and learn what keywords people searched, what long tail phrases they searched, what stop words were found (stop words are what make search engine spiders halt in their tracks), and if you have less than 100,000 visitors a month, it’s like $1.50. There is a free trial, though, and it’s a site worth checking out.
Whether you have a squeeze page, a full website, or a blog, tracking is very important. If you’re not tracking things like visitors, optins for lead generation, or what people type into search engines to find you, these are things you really need to know. If you don’t know why, we have the solution. At the ListBuilding Club, marketers of any level can learn about everything from lead generation to testing and tracking and beyond. Visit http://ListFormula.com today and become a member.